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David Lorimer’s RADICAL PRINCE is the first book to provide an explanatory overview of the Prince of Wales’ philosophy, it reveals his ideas on ecology, organic agriculture, holistic health, religion, architecture and education.
Description
“A wise business will certainly be clever and able. But it will also take a broader, more holistic, view of what is really involved in creating wealth and long-term value. In doing so, it will be more likely to meet the rising expectations of an increasingly affluent, confident and well-educated public. Even developments that you might think would be wholly positive, can provoke a reaction from the 'business as usual' brigade. But wise businesses recognize that making up their own minds about what is right, and setting their own high standards, is the only way to move towards sustainability in a world obsessed with the short-term. One of the key benefits of getting on the right side of these issues is that companies who do so, can build and protect a vital long-term asset - trust. We all know whom we trust and whom we don't, and that applies as much to businesses as it does to individuals. But there seems to be a lot of cynicism nowadays about the motives of companies or institutions. I simply do not believe the assurances of those who tell us that the forces it (GLOBALIZATION) unleashes can all be constrained within a framework of proper regulation. Globalization brings enormous problems for the developing - and indeed, developed - countries, whatever the commercial opportunities, and in many cases the lack of attention to sustainability will threaten the stability and long term prospects of fragile communities and countries. Unless we can find ways of achieving a much wider acceptance that responsible corporate behaviour includes the need to address these issues comprehensively, in partnerships with Governments and civil society, then I fear that the whole concept of globalization may ultimately prove to be so deeply flawed as to be unsustainable. “
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